Consumer Mailing List

A mailing list is a database of addresses — and sometimes names and demographics — that you use to send your direct mail to the right people. At PostcardMania, we build mailing lists based on who you want to reach, whether that’s homeowners in a specific neighborhood or people who match your ideal customer profile.

You can purchase a high-quality mailing list directly from PostcardMania. We’ll help you define your audience, pull a list that matches your targeting criteria, and make sure it’s ready to mail. You can also provide your own customer list if you already have one.

Mailing lists are typically priced per record. At PostcardMania, most lists start around $0.10–$0.20 per address, depending on the level of targeting. Saturation lists (for EDDM®) are the most affordable. Highly niche demographic lists cost a bit more.

Targeted List: Customized to specific demographics — perfect when you know exactly who your ideal customer is.

Saturation List: Sends to every residential address in selected carrier routes — ideal for local businesses looking for maximum reach at a lower cost.

Very accurate — especially when you source from a professional provider. We use national databases that update constantly. And before we mail, we run every list through USPS’s CASS™ certification and NCOA (National Change of Address) to ensure deliverability is as high as possible.

It depends on your business and audience. We help clients identify who buys from them most often and build a list that mirrors that target profile. If your customers are everyone within a certain area, then saturation works. If your ideal buyers share clear traits (age, income, homeownership), targeted is the better choice.

Absolutely — and you should! Your existing customers and leads are some of your warmest prospects. You can send us your list, and we’ll clean, de-duplicate, and prep it for mailing at no extra hassle for you.

They can include either, depending on what you purchase. Many targeted lists include full names. Saturation lists typically include “Resident” or “Postal Customer” since they focus on routes rather than individuals.

Yes — when you source them from a reputable provider like PostcardMania. Our lists come from compliant data sources that follow all federal privacy and consumer-data regulations. We only provide lists appropriate for marketing use and USPS-approved mailings.

We handle that for you. Your list is run through USPS address-verification systems to remove undeliverable addresses, update anyone who has moved, and eliminate duplicates. If you regularly mail your own customer list, it’s smart to update and clean it at least once every 90 days — and we can manage that process for you.

We sure can. We can help you target businesses with criteria like: radius from your location, number of employees, industry, gross income, and much more. For consumers, we can narrow down lists by characteristics like: age, zip code, income, gender, auto make/model, personal interests, modeled credit scores and MUCH, much more.

Absolutely! Just fill out the form above to access our online list count tool or call us at 1-800-628-1804. It is FREE and INSTANT.

We can absolutely mail to your list for you. We can even run your list through the US Postal Service’s National Change of Address software to update addresses for anyone who has moved. Pop over to our Addressing Service page, and find out how we can address and mail your postcards for you – and save you money on postage while we’re at it.

here are two main categories:

1. Targeted Lists – Filtered by demographics, income, age, home value, interests, and more.
2. Saturation Lists (EDDM®) – Carrier-route level lists that allow you to reach every mailable address in a neighborhood.

We also offer specialty lists like new movers, business lists, consumer lifestyle lists, and more depending on your goals.