90 %
of mail is opened by recipients while only 20–30% of emails are opened.
direct mail
direct mail
Direct Mail
Direct Mail Marketing
Generate more leads for your small business with high-quality, cost-effective direct mail postcards.
By the numbers
Direct mail performs. The data proves it.
Direct mail outperforms digital channels on response rate, recall, and ROI — especially for local businesses.
509 %
Direct mail leads generate 509% more revenue per lead than digital leads.
4-9 %
Cold calling success rates hover at 1-3% while direct mail boasts response rates of 4-9%.
17 Days
Mail stays in the home 17+ days and is interacted with 4+ times or more.
Mailing Services
Direct Mail Services that Grow Your Business
Direct mail isn’t dead; it’s thriving and driving revenue for many businesses. In fact, we have over 1,000 direct mail case studies published and thousands more in our success vault. That allows us to draw on best practices for direct mail that are proven to generate a response and increase revenue for your type of business.
We also have over 100 marketing experts on staff to help you select the right print piece for your mailer marketing campaign, whether it's brochures, flyers, postcards, or letters.
Industry Focused
Direct Mail Design Templates
A direct mail postcard design is essential to direct mail success. We make it easy by providing professionally designed postcard examples and full-service support for any industry, from healthcare and real estate to restaurants, law firms, and small businesses of all kinds. With decades of experience and cost-efficient production, we deliver proven designs and targeted campaigns to help you launch effective, affordable direct mail with confidence.
Postcard Mailers
Overwhelmingly one of the most popular direct mailer services, business postcards have proven time and time again to be an effective way for small businesses to generate leads. There’s no need for customers to open a postcard, which is part of the magic of postcard mailer marketing—it delivers your message immediately. Our completely customizable postcard mailer cost depends on the size you choose, and the right size should depend on how much you want to stand out from the competition.
Check out our postcard printing and postcard design services pages for more info!
Postcard (Front)
Postcard (Back)
Brochure Mailers
Brochures are a versatile and effective direct mail marketing tool that gives businesses more space to tell their story, showcase their products or services, and connect with potential customers. Unlike postcards, brochures allow you to include more detailed information, multiple images, special offers, testimonials, pricing, and calls to action—all in one eye-catching mailer. Whether you’re promoting a new service, introducing your business to a local market, or highlighting seasonal specials, a professionally designed brochure can help your message stand out and give recipients something they can keep and reference later.
Request FREE brochure samples here!
Brochure Sample A
Brochure Sample B
Snap-Apart Mailers
Have a seasonal sales event or special offer that needs special attention? Snap pack mailers look so official, your prospects will think it’s a post office advertising mailer at first!
This creative direct mailer seems urgent, like a government notice or rebate check, which is why they get opened up to 95% of the time! Your recipient simply tears off the perforated edges to see what’s inside.
Request FREE Snap Mailer Samples here to see for yourself!
Snap-Pack mailer Back
Snap-Pack mailer Front
DIRECT MAIL PRICING
Looking for Direct Mail Pricing?
Pricing depends on quantity and there are bulk discounts available. Give us a call for an instant price quote!
| Product | Low Volume Per Piece Pricing | High Volume Per Piece Pricing |
|---|---|---|
| Standard Postcards 4.25 x 6 | $0.10 | $0.07 |
| Jumbo Postcards 6 x 8.5 | $0.18 | $0.10 |
| Colossal Postcards 6 x 11 | $0.23 | $0.16 |
| Tri-Fold 8.5 x 11 Brochures | $0.22 | $0.15 |
| Quadfold 11 x 17 Brochures | $0.23 | $0.14 |
| Bi-Fold 8.5 x 11 Brochures | $0.22 | $0.15 |
| Door Hangers 4 x 9 | $0.37 | $0.30 |
| Full Page Flyers 8.5 x 11 | $0.22 | $0.15 |
| Business Reply Cards | $0.26 | $0.19 |
| Rack Cards 4 x 9 | $0.20 | $0.12 |
| Business Cards 2 x 3.5 | $0.07 | $0.04 |
Design Samples
Find designs in your industry below!
Direct mail isn’t dead; it’s thriving and driving revenue for many businesses. In fact, we have over 1,000 direct mail case studies published and thousands more in our success vault. That allows us to draw on best practices for direct mail that are proven to generate a response and increase revenue for your type of business.
We also have over 100 marketing experts on staff to help you select the right print piece for your mailer marketing campaign, whether it's brochures, flyers, postcards, or letters.
RESULTS-BASED DESIGN
Minimize trial and error with designs proven to work
Shortcut your way to results. Whether you collaborate directly with our professional design team to craft a custom piece or choose from our wide selection of templates, you’ll get a response-driven design that incorporates our unique design formula proven to generate leads and increase revenue.
MARKETING ADVICE
Personalized marketing insight to help you increase revenue
Consult with one of our marketing consultants to make the most of your investment. Take our tips and utilize all of our marketing advice — based on the campaigns of 132,490 clients — to increase business growth.
COMPETITIVE PRICING
We will try to beat any comparable quote
We are dedicated to winning your business and will do our best to beat any comparable quote. We print over 4 million postcards per week in-house and can usually be very competitive on price. Give us a call or email your quote to info@postcardmania.com for an instant price comparison.
PostcardMania Reviews
Real Customer
Reviews
Customer satisfaction is our goal. See what our clients have been saying about our products and services.
Free quote from a real person
Ready for more new customers?
Call us at 1-800-628-1804 or request a quote below
Faq
Direct Mail FAQs
Does direct mail still work?
Yes—direct mail still works, and we see it deliver strong, measurable results every day. At PostcardMania, we’ve found that direct mail stands out from digital noise, earns more trust, and often produces higher response rates than digital-only marketing. When combined with digital tools like retargeting, mail tracking, and call tracking, it becomes even more effective. We’ve helped more than 116,000 small businesses grow with direct mail, and it continues to be one of the most reliable ways to generate leads and sales.
How much does direct mail cost?
Direct mail costs vary based on the size of your campaign, your postcard format, postage, and whether you need a mailing list or design services. In general, we can help businesses launch professional campaigns for a few hundred dollars to a few thousand, depending on their goals. Because we handle design, printing, mailing, and postage in-house, we’re able to keep the process efficient and cost-effective.
How do I send a direct mail campaign?
Sending a direct mail campaign is simple when you have the right process. At PostcardMania, we handle everything for you—design, printing, mailing lists, and USPS delivery—but here’s the basic workflow:
1. Choose your targeting (your own list or a purchased list).
2. Create a strong, results-driven postcard design (we include free marketing consultation).
3. Print your postcards in bulk for the best price.
4. Address and presort them to secure the lowest possible postage rate.
5. Mail through USPS and add digital follow-up to increase responses.
We manage all of these steps in-house so you get faster turnaround, lower pricing, and a campaign designed to generate leads—not just “pretty postcards.”
What types of direct mail work best?
The strongest performers for small businesses are:
• Oversized postcards (they stand out and get noticed immediately).
• Flyers and jumbo mailers (especially for Every Door Direct Mail).
• Multistep campaigns that combine sequenced mailings with digital ads.
• Triggered mailers that send automatically when prospects take online actions.
Direct mail pieces that are big, visual, and offer-driven consistently outperform standard letters or generic mail.
What is the best size for a direct mail piece?
The best size depends on your goals, but here’s what we recommend based on performance data:
• 6″ x 8.5″ Jumbo Postcard — Our #1 performer for visibility and ROI.
• 6″ x 11″ Giant Mailer — Ideal for competitive industries where you must stand out.
• Every Door Direct Mail sizes (large-format flyers) — Perfect for saturating neighborhoods affordably.
Larger pieces get noticed more and typically produce higher response rates, especially for local service businesses.
How do I track or measure direct mail results?
We track direct mail results using several tools:
• Call Tracking – A unique phone number on your postcard tells you exactly how many calls your mailer generated.
• Mail Tracking – Know when your postcards reach mailboxes, down to the day.
• QR Codes & URLs – Track online activity coming from your postcard.
• Follow-Up Everywhere – Your mail recipients also see your ads on Facebook, Instagram, Google, and Gmail, which boosts response rates and provides digital metrics.
The best campaigns use a mix of offline and online tracking to show exactly what your mail is producing.
How long does direct mail take?
A typical direct mail campaign timeline looks like this:
• Design: 1–3 days
• Printing: 3–5 days
• Addressing & presorting: 1–2 days
• USPS delivery: Usually 3–10 business days, depending on class and location
Most customers have their campaign printed and mailed within 1–2 weeks, and in-home dates shortly after that.
Need it faster? We also offer rush options.
What should I put on a direct mail piece?
The highest-performing postcards and flyers always include:
• A strong, benefit-driven headline
• A clear offer or incentive (discount, free estimate, consultation, etc.)
• Eye-catching images
• Credibility builders (reviews, ratings, awards, guarantees)
• A simple call to action (“Call now,” “Claim your offer,” etc.)
• Your contact information + QR code
• Consistent branding
Our designers specialize in creating mailers that not only look good—but convert.
Is direct mail better than email or digital ads?
Yes—when you combine them.
Direct mail alone already performs extremely well, but when paired with digital follow-up, results skyrocket.
Here’s what we see:
• Direct mail generates 10–30x higher response rates than email.
• People trust printed mail more than online ads.
• When someone gets a postcard and sees matching ads online, response rates increase dramatically.
In short:
Direct mail is more effective for capturing attention, and digital ads reinforce it. The combination produces the strongest ROI.
Can direct mail be automated?
Absolutely—PostcardMania offers full direct mail automation.
We can trigger postcards automatically when someone:
• visits your website
• fills out a form but doesn’t convert
• abandons a shopping cart
• becomes a lead in your CRM
• meets certain demographic criteria
Your mail goes out within 24 hours of the trigger—no manual printing, no addressing, no prep. It’s one of the most powerful ways to keep leads warm and convert more business.
What industries benefit most from direct mail?
We’ve worked with 116,000+ businesses, and the industries that consistently see outstanding results include:
• Home services (HVAC, roofing, plumbing, landscaping)
• Dentists and medical practices
• Real estate agents and investors
• Retail and restaurants
• Insurance agents
• Automotive services
• Gyms, spas, and salons
• Nonprofits and political campaigns
But the truth is direct mail works for almost every local or national business, because it puts your message directly into the hands of qualified prospects.
Direct mail already works great for me. Why do I need the 2.0 version?
If direct mail is already working well for you, that is all the more reason to upgrade to 2.0! The other three facets that are included in 2.0 were specifically chosen because they enhance the return on investment from standard direct mail campaigns.
If direct mail hasn’t worked for me in the past, will Direct Mail 2.0® make any difference?
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.
Can I turn my current postcard campaign into a Direct Mail 2.0 campaign?
Heck yes! Just let your marketing consultant know and they’ll do the rest!
