Local Search Engine Optimization

SEO stands for “search engine optimization,” a digital marketing practice that’s comprised of several tactics involved with ensuring your website and online presence work alongside Google and Bing’s search algorithms, with the end result being: 1) your business and website rank higher on Google (and Bing, etc.) and in Google Maps, 2) your business moves closer to becoming or becomes THE go-to business in your industry, and 3) your business receiving more leads from people searching online for businesses like you.

Yes, you absolutely can — however, it’s worth noting that in order for SEO to work well for your business so you actually receive qualified leads which will turn into verified customers, you’ll be required to study and learn Google’s (and Bing’s, and Yahoo’s, etc.) best practices, a fair amount of coding, and consistently monitor keyword ranking and results. Thus, small businesses tend to hire out for this marketing tactic. 

Most marketing success comes from consistency of practice, and that goes the same for SEO. Google’s algorithms, for example, won’t reroute website traffic to your business immediately — except in very rare circumstances — so in order for SEO to work for your business, it’s understood as a strategy that requires at least 12 months to work. We’re not saying you need SEO forever, but implementation and testing will be required for at least 12 months to verify your website and online presence are aligned with Google and other search engines, and thus, producing qualified leads you can see results from. 

Yes, you can just run ads online — and you should! We offer Google, Facebook, and Instagram ads with Everywhere Small Business. However, SEO is not the same as running ads and should be done alongside running ads, and here’s why: SEO addresses if your business shows up in Google (as just one search engine example), and in Google Maps when a prospect enters, say, “best realtor in [your city name]” into Google’s search engine. If your business is NOT showing up when those keywords are entered into Google, you definitely need SEO. Ninety-three percent [1] of online experiences begin with a search engine, which means your prospects are VERY likely using a search engine (Google being the most popular) to seek out a business. Plus, Google Maps has become a very popular search tool — especially on mobile devices — to search out local businesses. Thus, if your business depends on local customers, you need to ensure your business shows up when someone searches for a local dentist, plumber, handyman, contractor (or whatever else you are), inside Google Maps. Try searching for your business’s industry, as if you were a brand new prospect, on Google and in Google Maps. Don’t show up on the top of the search results? SEO services will help you.

Nope! Our SEO services cover Google, Bing, Yahoo, and every major search engine customers today are using. We also manage your online reputation across all the major rate and review platforms such as Yelp, Yellow Pages, Angies List, Facebook, and more that are pertinent to your business’s niche.  We optimize your reputation so your business can look like the absolute best place to do business for your products and services.