marketing to new movers New To Town Postcard new mover postcards New To Town Postcard
New To Town Mailers

Mail to New Residents Automatically!

People who are new in town have many needs when they enter the neighborhood. You can be the first company to target them with automated new to town mailers.

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By the numbers

Direct mail performs. The data proves it.

Direct mail outperforms digital channels on response rate, recall, and ROI — especially for local businesses.

90 %

of mail is opened by recipients while only 20–30% of emails are opened.

509 %

Direct mail leads generate 509% more revenue per lead than digital leads.

4-9 %

Cold calling success rates hover at 1-3% while direct mail boasts response rates of 4-9%.

17 Days

Mail stays in the home 17+ days and is interacted with 4+ times or more.

New To Town Daily Mailers

New to town prospects are ready to buy!

A new landscaper, dentist, gym, restaurant – there are a lot of new businesses to connect with when you move! New homeowners are some of the most profitable people to target because they are new to the neighborhood and don’t yet have service providers. That’s why new mover direct mail has high response rates and high close rates.

New To Town Daily Mailers

New Mover Targeting Options

Our professional team of in-house designers craft new homeowner postcards that are tailored to your business. Each postcard is designed using proven principles (such as a QR code, special offer, and your website URL) to attract new customers and increase response.

New To Town Daily Mailers

New Movers List Targeting Options

Using the latest homeowner data available, we mail to homeowners in your area every day, automatically.

NEW TO TOWN DAILY MAILERS PRICING

Looking for New to Town Daily Mailer Pricing?

While we specialize in small business marketing, our pricing structure is still flexible and varies based on the needs of your specific business. It is based on several variables such as your campaign objectives, design specifications, printing and mailing quantities, mailing list specifications, online campaign size and more.

Get started

Order New to Town Daily Mailers by phone, online or email

You can order any way you like — but calling in connects you with a marketing consultant who’s managed thousands of direct mail campaigns. They’ll help you get the best price and design a strategy proven to drive the highest response for your business.

About PostcardMania

Trusted by 132,490 Small Businesses.

Based in Clearwater, Florida since 1998, with a 100% American team that still answers the phone when you call.

PostcardMania

RESULTS-BASED DESIGN

Minimize trial and error with designs proven to work

Shortcut your way to results. Whether you collaborate directly with our professional design team to craft a custom piece or choose from our wide selection of templates, you’ll get a response-driven design that incorporates our unique design formula proven to generate leads and increase revenue.
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MARKETING ADVICE

Personalized marketing insight to help you increase revenue

Consult with one of our marketing consultants to make the most of your investment. Take our tips and utilize all of our marketing advice — based on the campaigns of 132,490 clients — to increase business growth.
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COMPETITIVE PRICING

We will try to beat any comparable quote

We are dedicated to winning your business and will do our best to beat any comparable quote. We print over 4 million postcards per week in-house and can usually be very competitive on price. Give us a call or email your quote to info@postcardmania.com for an instant price comparison.
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Ready for more new customers?

Call us at 1-800-628-1804 or request a quote below

FAQ

New to Town Daily Mailers FAQs

What will the postcards look like?

It’s totally up to you! We have lots of sizes and templates to choose from, or we can create a custom design for you.

How do I figure out who moved into my service area?

You don’t have to! We generate fresh homeowner data daily with our own list-building software to target new movers. Just choose your targeting features and then we launch your direct mail marketing campaign.

Why target new movers?

New movers are actively looking for businesses and services in their new community, making them especially valuable prospects. They may need everything from a new dentist or landscaper to a restaurant, gym, bank or home service provider. Reaching them early gives your business an opportunity to become their first choice before they establish relationships with competitors.

What types of businesses can benefit from new mover mailers?

Almost any local business can benefit from reaching new residents. New mover mailers are especially effective for businesses that provide services or products people commonly need after moving, including home improvement, landscaping, plumbing, HVAC, dental, fitness, restaurants, financial services, insurance and more.

Which new mover mailing list should I choose?

We use new resident mailing list data to identify new residents in your service area. You can further narrow your audience based on factors such as property type, home value, year built, square footage and location. This allows you to focus your mailings on the households most likely to need your products or services.

Can I choose which neighborhoods to target with new mover marketing solutions?

Yes. You can target new movers in specific ZIP codes, neighborhoods or cities, or select a radius around your business. This gives you control over where your new mover mailers are sent and helps you concentrate your marketing budget on the areas you want to serve.

Can I market to new movers based on their home?

Yes. New mover postcard targeting can be customized using property characteristics such as property type, home value, year built and square footage. For example, a home improvement company could focus on homeowners in larger or older homes that may have greater renovation or maintenance needs.

Are new mover mailers sent automatically?

Yes. New homeowner data is generated daily, allowing your campaign to automatically reach new residents as they enter your selected service area. Instead of repeatedly searching for new movers yourself, the targeting and mailing process can run on an ongoing basis.

What should I offer new movers to get them to respond?

A compelling introductory offer can give new residents a reason to choose your business. Consider a new-customer discount, free consultation, special service package or other incentive that makes it easy for them to take the next step. Your postcard can also include a QR code and website URL to make responding convenient.

What are the top direct mail options for new mover marketing?

For new mover marketing, the strongest direct mail option is usually a targeted postcard campaign built around a fresh new-mover list. The key is getting the timing and targeting right: you want to reach people shortly after they move, when they’re actively looking for local businesses and services.

Can you create a new mover postcard design for me?

Yes. Our in-house design team can create a custom new mover postcard for your business for an additional fee. Designs can incorporate response-driving elements such as a special offer, QR code and website URL to help turn new residents into customers.

How much do new mover mailers cost?

Pricing starts at an affordable per-piece rate and varies based on your campaign’s specific needs, including your targeting and mailing requirements. Contact us for a personalized quote based on your business and service area.

How can I measure the results of my new mover marketing campaign?

You can make your campaign easier to track by including response mechanisms such as a unique offer, QR code, PURL, unique phone number, or dedicated call-to-action. This allows you to monitor responses and connect new customers back to your mailing. We can also gather all this information about your campaign and give you access to it via PostcardMania’s myPCM dashboard. It shows you all your responses and keeps you up to date on the progress of your new to town marketing campaign.

How fast can you get new mover direct mail set up?

Right away! Call 1-800-628-1804 to start your new mover marketing campaign today!